Tsum Tsum (pronounced “soom soom”) hits malls around Singapore this month and fans of these adorable stacking characters are in for a treat! We checked out the installation at Plaza Singapura at the launch and we couldn’t stop squealing at the cuteness of all things Tsum Tsum.
The month-long Tsum Tsum carnival at CapitaLand malls in Singaporere creates scenes from the popular Disney Tsum Tsum short series, and features specially curated activities. Catch Tsum Tsums spring to life when the clock tower strikes Tsum o’clock on the hour at Plaza Singapura, test their agility clearing a ninja-inspired mini obstacle course at Junction 8 and Sembawang Shopping Centre, and get an adrenaline rush whilst racing Tsum Tsums atop robotic cars at Tampines Mall.
Play and earn rewards
From 3 March to 2 April 2017, shoppers can enjoy an immersive offline-and-online Tsum Tsum experience by launching an event-exclusive Mission Bingo in the CapitaStar app to win prizes by completing simple and fun missions. Some of these missions include:
- taking a selfie with the giant Tsum Tsum inflatables at Bugis Junction and Raffles City Singapore,
- finding the treasure in the ninja castle at Junction 8 and Sembawang Shopping Centre,
- lighting up the Tsum Tsum display using pedal power at The Star Vista,
- finding hidden Tsum Tsums at Westgate, IMM Outlet Mall and JCube based on clues given out by Sparkle, CapitaStar’s chatbot.
The first 10 CapitaStar members to complete their Mission Bingo will be rewarded with 250,000 STAR$ and other attractive prizes.
Unite‘Em for Earth Hour
To raise awareness of climate change and promote the use of alternative energy in conjunction with Earth Hour celebrations taking place in March, shoppers are invited to light up the Tsum Tsum display at The Star Vista every evening from 20 to 26 March by pedalling the stationary bikes docked in the mall. The mileage clocked by shoppers at The Star Vista will be combined with that contributed by shoppers in other CapitaLand malls across Singapore, China, Malaysia, Japan and India, which are holding different cycling-related events. The target is to unite the efforts of shoppers across these five countries and collectively clock a total distance of 40,075 kilometres, equivalent to the Earth’s equatorial circumference.
Huggable Tsum Tsums You Gotta Collect ‘Em All
CapitaStar members can redeem an exclusive Disney Tsum Tsum huggable with a daily minimum spend of S$180 at participating malls. American Express®CapitaCard members need only charge a minimum spend of S$160 to their card to redeem one. The premium Disney Tsum Tsum huggables featuring popular Disney characters Olaf & Elsa, Chip & Dale and Stitch & Lilo are available from 3 March, while sets of Eeyore & Piglet, Mickey & Minnie and Winnie & Tigger will launch on 17 March.
Shoppers who collect all six pairs of plush toys stand a chance to win return air tickets for four persons to Japan – the birthplace of Tsum Tsum – and a five-night stay at Citadines Central Shinjuku Tokyo. These huggables are all so adorable we can’t decide which to collect! One thing for sure is I’ll be shopping a lot at CapitaLand malls this month, good thing I’ve got the American Express®CapitaCard.
Tsum Tsum collectors can also shop for fashionable Disney Tsum Tsum gold jewellery and other official merchandise at participating retailers across CapitaLand malls.