Tsum Tsum Fever Hits CapitaLand Malls Around Singapore

Tsum Tsum (pronounced “soom soom”) hits malls around Singapore this month and fans of these adorable stacking characters are in for a treat! We checked out the installation at Plaza Singapura at the launch and we couldn’t stop squealing at the cuteness of all things Tsum Tsum.

The month-long Tsum Tsum carnival at CapitaLand malls in Singaporere creates scenes from the popular Disney Tsum Tsum short series, and features specially curated activities. Catch Tsum Tsums spring to life when the clock tower strikes Tsum o’clock on the hour at Plaza Singapura, test their agility clearing a ninja-inspired mini obstacle course at Junction 8 and Sembawang Shopping Centre, and get an adrenaline rush whilst racing Tsum Tsums atop robotic cars at Tampines Mall.

How fast can you swipe across this huge screen with a game of Tsum Tsum? I tried it once and hit 200K+ points only.

Play and earn rewards

From 3 March to 2 April 2017, shoppers can enjoy an immersive offline-and-online Tsum Tsum experience by launching an event-exclusive Mission Bingo in the CapitaStar app to win prizes by completing simple and fun missions. Some of these missions include:

  • taking a selfie with the giant Tsum Tsum inflatables at Bugis Junction and Raffles City Singapore,
  • finding the treasure in the ninja castle at Junction 8 and Sembawang Shopping Centre,
  • lighting up the Tsum Tsum display using pedal power at The Star Vista,
  • finding hidden Tsum Tsums at Westgate, IMM Outlet Mall and JCube based on clues given out by Sparkle, CapitaStar’s chatbot.

The first 10 CapitaStar members to complete their Mission Bingo will be rewarded with 250,000 STAR$ and other attractive prizes.

Unite‘Em for Earth Hour

To raise awareness of climate change and promote the use of alternative energy in conjunction with Earth Hour celebrations taking place in March, shoppers are invited to light up the Tsum Tsum display at The Star Vista every evening from 20 to 26 March by pedalling the stationary bikes docked in the mall. The mileage clocked by shoppers at The Star Vista will be combined with that contributed by shoppers in other CapitaLand malls across Singapore, China, Malaysia, Japan and India, which are holding different cycling-related events. The target is to unite the efforts of shoppers across these five countries and collectively clock a total distance of 40,075 kilometres, equivalent to the Earth’s equatorial circumference.

Huggable Tsum Tsums You Gotta Collect ‘Em All

CapitaStar members can redeem an exclusive Disney Tsum Tsum huggable with a daily minimum spend of S$180 at participating malls. American Express®CapitaCard members need only charge a minimum spend of S$160 to their card to redeem one. The premium Disney Tsum Tsum huggables featuring popular Disney characters Olaf & Elsa, Chip & Dale and Stitch & Lilo are available from 3 March, while sets of Eeyore & Piglet, Mickey & Minnie and Winnie & Tigger will launch on 17 March.

These huggables are soooooo cute!!!
These huggables are soooooo cute!!!

Shoppers who collect all six pairs of plush toys stand a chance to win return air tickets for four persons to Japan – the birthplace of Tsum Tsum – and a five-night stay at Citadines Central Shinjuku Tokyo. These huggables are all so adorable we can’t decide which to collect! One thing for sure is I’ll be shopping a lot at CapitaLand malls this month, good thing I’ve got the American Express®CapitaCard.

Tsum Tsum collectors can also shop for fashionable Disney Tsum Tsum gold jewellery and other official merchandise at participating retailers across CapitaLand malls.

This looks like a fun game for some rolling good times with the girls!
Was tempted to buy this cute Tsum Tsum pouch, but I resisted. I’ve too many of such pouches!
Auntie Caren posing with the fun installation at Plaza Singapura.

 

That Day When Ayra Met Our Prime Minister Lee Hsien Loong

Photo from PM Lee's Facebook Page (MCI Photo by Terence Tan)
Photo from PM Lee’s Facebook Page (MCI Photo by Terence Tan)

Because it was kind of a big deal so I just got to record this memory on the blog. The news of this once in a lifetime opportunity came on my birthday just when we were about to leave home for dinner. The lady from Capitaland called and asked if Ayra would be able to join them at the launch and present a token of appreciation to PM Lee at the Straits Time exhibition, Singapore STories: Then, Now, Tomorrow, where Capitaland is the main sponsor for. The first thing that came to mind was “Oh no! Ayra? Our super shy Ayra presenting to PM Lee? Surely cannot loh! It’ll be a photo disaster!“. But of course I did not say that and politely accepted the invite. The moment the phone call ended, I started prepping Ayra immediately! Yes I am THAT kiasu although we were two weeks to the launch.

Days preceding to the day when Ayra meets our Prime Minister at the launch, I explained to her what she was going to be doing, who PM Lee is, how he is related to the late Mr Lee Kuan Yew (because Ayra knows about him during the period of national mourning), what she can expect at the launch and how she should behave and smile all the time. Ayra was even told to imagine that she will be invisible that evening and only Mummy can see her, so she does not need to worry about strangers looking at her. It was quite a stressful experience for me because this is confirmed going to be published in the papers loh!

See she was all smiley and happy before dinner. Ayra you would have been such a doll if you gave that big smile when you met PM Lee that night.

Everything went well and Ayra was all set and ready for the big event that evening. We arrived at Marina Bay Sands slightly earlier to slowly set her mood and have our dinner. All was smooth and great until when we were ready to walk over to Art Science Museum (ASM) where the launch and exhibition was taking place!!!

I was almost lost for words and ran out of ideas to coax this little shy princess of mine. She refused to walk towards ASM and insisted her feet were too tired to move. There is no way we are backing out of this so I used all mighty power of imagination to help ease her anxiety and we managed to go through the whole event without any need to tame any crying girl. All these wouldn’t be possible without the great help, hospitality and patience from the ladies from Capitaland.

The all adults crowd probably intimidated the tiniest little girl there.
Keeping Ayra occupied and warmed up while waiting for PM Lee to reach our exhibit hall, which is the last in the entire exhibit.

As I had expected, Ayra was too nervous and stunned like vegetable when the huge entourage of media and photographer engulfed PM Lee, CEO of Capitaland and her during the presentation. Her feet were stuck to the ground, lips tightly sealed into a straight line and refusing to smile for the cameras. I am very very grateful and thankful for the initiative taken by PM Lee during the presentation, he taking the extra effort to ensure photos were taken for the news piece and even giving us a second chance to have some more photos taken.

Ayra in the feature in The Straits Time
PM Lee making small chats with Ayra, trying to get her to warm up. Photo taken by not-sure-who-cos-camera-passed around.

And the one most unforgettable thing he did was to reply to my posting on his Facebook page, acknowledging Ayra’s presence that night.

Besides the Past and Present, the Future and what it can be was a big part of the exhibition. Capitaland organised the…

Posted by Lee Hsien Loong on Wednesday, July 15, 2015

If you are wondering why Ayra was invited to do this, well because she is the youngest participant of #BuildSG2065, a campaign by Capitaland.

Ayra’s art piece duplicated and now on display inside Art Science Museum together with many other creative submissions for #BuildSG2065.

Thank you again Capitaland for this memorable experience for me. As for Ayra, I think she would probably laugh at how silly she had been that evening when she sees this post and view the photos taken that night with PM Lee.

Singapore STories: Then, Now, Tomorrow, at ArtScience Museum from now till 4 Oct 2015. Go check it out!